Calling All Champions – BLOG


How Long Should Your Blog Post Be?

I was at a meetup with a group of bloggers recently when someone turned to me and asked, “What do you think is the perfect length for a blog post? How long should my blog posts be?

When it comes to blogging, nearly all of us would like more:

  • more readers
  • more comments
  • more links
  • more traffic

For writers who are trying to build their audience online, it’s essential to learn how to write great blog posts. However, even if you’ve been blogging for a long time, it’s difficult to figure out what your audience really wants, especially in terms of blog length.

If content is king, then what is the perfect length that will help us get more people to read (and share!) our blog posts?

Myth: “When it comes to blog posts, shorter is better.”

Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long. They explain that online readers have short attention spans and don’t want to read long articles. The only way you can get more readers, they say, is to write posts that are short and sweet.

Don’t listen to them.

Honestly, for the first five years that I blogged, I subscribed to this myth. However, as I’ve learned more about what makes people read your blog posts, I realized that more often than not the opposite is true: the longer, the better. In fact, some of my best-read blog posts have been over 1,500 words long.


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